Thursday, June 14, 2018

12A Figuring Out Buyer Behavior


The biggest thing that I learned is that control over the mower is the number one concern for most people. Zero turn mowers have greatly increased in popularity, and as a result this is a consideration that I would need to design around when coming up with initial design. They were also concerned about the safety with a potential open blade on the side of the mower, and what precautions would be taken to ensure that it couldn’t accidently cut someone. How the extra blade would be powered is another thing people had concern with. I wanted to power it with an extra engine, but most people didn’t like this solution because of all the extra maintenance. I would have to design a way to power the extra blade off the main engine. Based on these interviews I think that I have a bunch more work to do. I would need to talk with as many people as I can, and try to figure out what the customers want.

1 comment:

  1. It seems as though you got a lot of really helpful information from your interviews. The concerns that people had will help you to know how to create the product in a way that consumers will buy it over other products on the market. The people you interviewed definitely brought up some valid concerns that many mowers would likely have as concerns as well.

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