15A
Alternative options that customers could buy; a larger mower that is pulled behind a tractor, a normal riding mower, a combination of both of the previous options. I don’t really believe that it would be practical for most people or companies to buy a tractor with a mower attachment. It would be harder to transport, and it would not be able to follow the edges of the yard. The second option of having a regular riding mower is the status quo of what everyone does now, it gets the job done but its slow, and could be done faster. By doing nothing businesses lose money because they are inefficient. Labor is the main cost of their business, so if they could use something to make their workers more efficient then they will save money. Using a tractor for large spaces, and a smaller mower for edges of yards and around obstacles is simply an inefficient solution to the problem. My solution combines both of these in one easy package. Also transporting two machines instead of one would create extra time to load and unload the machines when they got to the job site, potentially eliminating the benefits of using the dual machine system.
Consumers would buy my mower from a big hardware store, like a Lowe’s or Home Depot. It would be about $500 more than a regular mower, but when the average price is around $1200 spending an extra $500 to make the process more efficient would be a good investment.
I believe that this product fills a gap in the market, and would be successful once people saw and tested the product for themselves. After a while, a lawn care company would be at a disadvantage if they didn’t have my mower since they would be slower than the competition.
I think you did a really nice job listing out the alternatives and evaluating how consumers would perceive these options compared to your own. Depending on who you are targeting within your market, some people may not be able to afford that extra $500 even if they may want to buy your mower so that is just something to keep in mind.
ReplyDeleteHey Brandon,
ReplyDeleteI think you did a great job listing out all of your alternatives and such. I think the idea would be great, but the price difference might throw people off just a bit. It may make them hesitant in buying your product at first. I think that once it is made clear that your product is superior and will help the consumer, there will be no question on spending the extra money. It is a lot like buying a hand spreader versus buying a pull behind sprayer. A hand spreader is only $20 or $30 for a good one. A pull behind spreader is around $150-$200. Being someone who has used both, the pull behind spreader is definitely worth the extra money. This is the same concept that I think will apply to your product.
-Dakota Horlocker
I see a lot of lawn care businesses out there so that make me believe there is a ton of competition in this industry. So finding ways to be efficient by increasing the number of yards you can mow is super important. With the numerous competitors I am sure there is a bit of a price war going on. So that efficiency if particularly important.
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