29A Venture Concept #2

29A Venture Concept 2

The changes in the environment is everything is getting more competitive, and a slight improvement in efficiency is what can make a business succeed and become profitable. My product would be future-proof for the time being. If mowers are robotic controlled and don’t need an operator it would still be useful to have a bigger mower. This would be a market for warmer climates, as they would gain more efficiency because the season where grass grows is longer, about 8 months in the south vs as little as 4 months in the north. Currently they are satisfying their needs through mowers that are undersized. It would be much more efficient with a larger mower. Most lawn care people are loyal to the brands they use as long as they perform well, so it might be tough to initially get a market share. This could revolutionize the concept of mowing the lawn for the entire world, although I think the USA would be the biggest market.

The biggest competitors would be John Deere, Kubota, and Toro. The advantages they would have are economies of scale, brand reputation, and expansive networks of distribution. I would have to overcome these problems with a better product. Once I have the initial concept up and running the first thing I would focus on is hiring a couple engineers so I can make the best product possible. I would want the best product from the very beginning, and wouldn’t want any competitors to pass me in terms of quality. After that I would expand and hire more people as the need arises.

In terms of what’s next it would be creating a prototype and then doing initial testing. I would contact large companies that might be my competitors about a licensing deal, and this would reduce my risks.